Media Development > Graphics
"We needed a way to present the overall look and feel of submarine hardware, without losing fine details," explains ASFT's program manager for submarine combat systems technical manuals. ASFT needed to visually depict complex hardware at levels ranging from the overall system on down to individual connectors. High resolution photography offered too many obstacles: variable lighting and quality of images, massive file sizes, lack of macro detail, and often incomplete builds. ASFT illustrators worked with subject matter experts to recreate the hardware from the ground up in detailed vector form, using photos, CAD files, and even hand drawings as source material. By using a common assets library, file sizes were kept small, and global changes simplified. ASFT programmers developed a platform built on Adobe Flash and XML, and integrated with electronic manuals, to allow end users to navigate, study, and interact with the hardware and its associated diagrams and content. Just one reason that the military liaison for the project commented, "The technical manuals were far more developed and much easier to use than previous [versions]."
"ASFT helped us quickly establish a brand identity and a core set of marketing tools, with a logo and elegant set of brochures," says the President of Advanced Cable Solutions
(ACS). Like any new start up, ACS needed to quickly produce a core set of
marketing resources to promote their business. ASFT's print and design
experts quickly offered a number of concepts reflecting differing aesthetic
approaches. Once a logo was established, ASFT coordinated with ACS to
acquire photographs and source material. Within
a few weeks, ACS complemented their logo with
two complete product and service line
brochures, in addition to a complete trade
show booth design.
Principal Customers
Advanced Cable SolutionsNaval Sea Systems Command
Space & Naval Warfare Systems Command
Raytheon Integrated Defense Systems
getSuccessful.com
General Dynamics - Automated Information Systems
Wings of Transformation
Principal Skillsets
Print PublicationWeb Optimized Output
Scalar Vector Illustration / Graphics (SVG)
Computer-Aided Design (CAD)
3D Rendering
